Supply Partner Level
The Supply partner is the “parent’ account of the Supply tags called Traffic Channels within our platform. Each Supply Partner can have many Traffic Channels for different environments, Geo’s with price floors, etc.
Available configurations at the Supply partner level:
Account Manager– the Account Manager that manages the Supply partner. This field is useful for reporting.
Labels – you can classify your Supply partners by their activity, tier or strategy based on your preference (for more information about Labels go to Optimization tips under Business logic and Optimization).
Number of daily impressions– you can limit limit the number of daily Impressions per each Supply partner.
Partner dashboard – once your Supply partner has a login, you can set through the Supply partner what kind of dashboard will be presented to the user once they log in. The main difference between the two dashboards is that Player Activity presents also Player Loads data.
Targeting condition– you can apply Black/ White list at the Supply partner level. You can also target specific Supply partner to send traffic to specific Demand partners based on your preference.
Traffic Channel Level
Supply partner– each Ad Source must be associated with a Supply partner.
Environment – this is a mandatory field and it determines where the ad will run . The options for environment are: Desktop, Mobile Web, Mobile App or CTV.
Timeout After (milliseconds) – determines how fast the server has to respond with an answer when the Traffic Channel sends Inventory.
Optimization Type – the user can decide whether to work with the ‘Automatic’ or ‘Waterfall’ option. By choosing the ‘Automatic’ option , the traffic will navigate to Ad Sources based on their performance, according to StreamRail algorithm. This means that an Automatic Waterfall will be created for the specific Traffic Channel and it will include all relevant Ad Sources in terms of targeting conditions. By choosing the ‘Waterfall’ option, you will have to manually create a Waterfall based on your preference and business strategy (for more information about Manual Waterfall go to Connecting Demand and Supply under Business logic and Optimization).
Optimize For– the chosen KPI for the StreamRail algorithm. Meaning, while working with the ‘Automatic’ option, all Ad Sources will be given a score based on this specific KPI. There are 4 options for KPI’s:
Completion rate- scores the Ad Sources based on their Completion rate : Complete / Start
CTR- scores the Ad Sources based on their CTR: Clicks / Start
eCPM- scores the Ad Sources based on the following formula: Success rate* the rate of the tag.
Fill Rate- scores the Ad Sources based on their Success rate which we believe will lead to a better Fill rate.
Please note: Success rate = Impressions / Wins
Labels– you can classify your Supply partners by their activity, tier or strategy based on your preference (for more information about Labels go to Optimization tips under Business logic and Optimization).
Traffic Channel cost – this section represents the cost model of the Traffic Channel:
Calculate Cost By- sets the payable events : Impression / Player Load / Opportunity
Deal Type- there are two options to choose from: working with Fixed Price or working with Rev Share. If you choose to work with Rev share, you should then add the rate of your Publisher.
Cost ($) – if you choose to work with Fixed price, the cost will be calculated by the X$ for each 1000 of payable event.
Price Floor ($) – all Ad Sources with rate below the price floor will be filtered out for this Traffic Channel.
Exceptions– The user can set different Cost or Price floors for different countries and/or different hours of the day.
Event Integration– the user can add 3rd Party Integrations pixels to fire for specific events.
Targeting conditions– contains many available targeting conditions (all can be either equal/ does not equal conditions) such as target specific Traffic Channel to specific Demand partner/ Ad Sources, Domain list, App name list etc.