StreamRail macros

Desktop macros list

[CB]
[AD_POSITION]
[WIDTH]
[HEIGHT]
[VIDEO_DURATION]
[VIDEO_DESCRIPTION]
[VIDEO_URL]
[VIDEO_ID]
[VIDEO_TITLE]
[AUTOPLAY]
[MUTE]
[PAGE_URL] — * Mandatory

Mobile Web macros list

[USER_LAT]
[USER_LON]
[UA]
[IP]

* Make sure to use them in addition to the desktop macros

Mobile InApp macros list

[APP_NAME]
[BUNDLE_ID]
[IFA]
[APP_STORE_URL]
[USER_LAT]
[USER_LON]

* Make sure to use them in addition to the desktop macros

It is possible to pass the Traffic Channel ID (TC_ID) to the Demand Partner without adding any macro on the Supply side. Simply add the following to the Ad Source:
&YOUR_DEMAND_MACRO=[SR_TRAFFIC_CHANNEL_ID]
Change YOUR_DEMAND_MACRO= to the Demand’s macro that you want to pass StreamRail’s Traffic Channel ID.