In order to deliver the Traffic Channel’s ID or Name in the pixel, the pixel must contain the following Macros, which are replaced automatically from the Traffic Channel data, according to your needs:

The same applies to data on the Ad Source, and these macros are replaced automatically from the Ad Source data:

The following macros must be added to the tag you provide your publisher, as well as the pixel, accordingly:


In order to add a parameter to the pixel which is not in the Traffic Channel’s data, the pixel must contain a custom parameter, which will be replaced automatically from the custom parameter (param1, param2, param3) passed through the Traffic Channel, accordingly:

Sample usage: