IVT report

The IVT report presents the scanned traffic by using using IAS (Integral Ad Science),on each Traffic Channel and domain.

IAS Scanned impressions – refers to the the number of scanned Impressions.

IAS Suspicious Rate – refers to the percentage of traffic that was detected as fraud out of the total number of scanned Impressions.

IAS Viewability – indicates how many scanned Impressions were viewed by the end-user.

IAS Cost – represents the service’s cost (based on IAS pricing-0.08$ for scanned Impressions).

You can also download this report as an excel document.